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Join our Puppy Squad

Welcoming a fluffy, adorable new puppy is exciting but equally daunting, especially if you’ve never owned one of these fluff-balls before. We are here to help you and your puppy to get through the challenging times.

Join our Puppy Squad

Welcoming a fluffy, adorable new puppy is exciting but equally daunting, especially if you’ve never owned one of these fluff-balls before. We are here to help you and your puppy to get through the challenging times.

Got a new puppy?

How we can help

Getting a little puppy is truly special and it will change your life forever. However, it is not without its challenges. There are a million things to consider to ensure that all your puppy’s needs are met. Whether you need help choosing food, age-appropriate treats, safeguarding your home, teaching essential commands, overcoming separation anxiety or just somebody to share your concerns with, we are here for you. 

Please feel free to download our essential guide to puppy ownership below, which will get you off to a good start.

Reading time: 30 mins

Trusted advice for a healthy & happy pup

Before you even get your puppy, there are a few things to think about, like preparing yourself and your home. Although your home is perfect for yourself and your family to live in, it might not necessarily be puppy-friendly enough. Because puppies don’t know the lay of the land yet, you need to prepare your home to keep them safe while teaching them boundaries. So, let’s look at some tips and tricks to keep your puppy out of harm’s way.

Dogs provide a sense of companionship that starts forming when you bring your puppy home. There’s more to dogs than having another living being in the house. It also means that you get a best friend for as long as s/he lives. Having this canine friend in your corner means you’ll never be lonely. Dogs give you a lot more though.

Getting a puppy is such an exciting journey, and everyone walks this path differently. Some people do lots of research before choosing a puppy, while others go with the first puppy available. There are so many things to think about when choosing your puppy. The choices are almost unlimited regarding the breed, background, temperament, activity level, etc. It can feel a little overwhelming if you’re unsure what to look for. But we’re here to make your decision-making process easier by guiding your thought process regarding the puppy you want.

Strawberries can be considered superfood as they are full of vitamins, minerals and other plant compounds, which all support both our and dogs' health. Including strawberries in your dog's diet is a great idea. Have a read to find out more.

Chewing is a completely natural and essential activity for dogs of all ages. It has wide-ranging health benefits, enjoyable and most of all keeps your vet bills low and protects your valuables. In this article, we tell you all you need to know about choosing safe dog chews.

Separation anxiety is a crippling behavioural disorder in dogs. Its characterized by a series of intense behaviours triggered by the departure of their owner. It can include anything from howling and barking, to defecating, self-mutilation, and the destruction of anything expensive. So what can we do?

House training (or toilet training) may be one of the most important things you do with your new puppy. The keys to teaching your puppy where to take potty breaks are regular outings, proper management, appropriate supervision and positive reinforcement.

The first few nights can be very stressful for both puppy and human. Your puppy will feel lonely and will probably demonstrate this by whining. It's important that you take the right steps to establish a good, healthy routine for both of you.

Fireworks can be terrifying for dogs but with our expert tips you can learn how you can help your furry best friend before and during fireworks

Rabbit Ears are highly digestible and packed with protein, which makes them a perfect natural chew for dogs as they are made purely from rabbit ear cartilage.

Teething can be one of the most sensitive and challenging times for both the owners and the puppy. here's our guide to the different stages and what you can do to relieve the teething pain for your pup

When your puppy comes home with you and is living in a human family, they need to be taught that games with humans don’t include teeth! You don't want puppy biting to be a continued behaviour into adulthood but you do want to teach them appropriate ways for you to play and have fun together.

Why choose our treats & chews?

All our products are free of unnecessary chemicals, additives, flavourings.

All the primal range treats are air-dried at a low temperature, preserving the nutrients and giving a long shelf-life.

All products are sourced from the UK and EU.

All primal range products are hand-packed to ensure consistent quality.

All products are free of rawhide, which is a by-product of the leather industry!

We only sell products that we are happy to give to our dogs.

We are a small, independent, family-run business.

We are happy to customise our treat boxes to suit YOUR dog as we understand all dogs are unique.

The Benefits of Playtime

Provides mental stimulation, which is the best way to tire out some high-energy pups. Interactive toys and hide-and-seek games are the best.

Play is uplifting for both of you and play relieves anxiety and boredom.

Excellent way to keep fit and healthy.

Play strengthens the bond between you and your dog. Your dog will see you as the provider of fun.

Regular playtime is the best way to prevent undesired behaviour.

Need help with our products?

Call us on 01484 706 701 or email

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